Semantic technology used in advertizing

September 11th, 2008 by Mattias Tyrberg

IT entrepreneur Mattias Tyrberg has had a flying start on his career. Two months ago he started the company Saplo. Now he may get venture capital from the founder of Skype, Niklas Zennström.

The company Saplo was launched in July by Mattias Tyrberg and Sverker Sikström.
The company has a technology that among other things, makes it possible to search the Internet in a new way. Instead of searching for the selected word, such as Google does, Saplo is looking for the appropriate context. The company has programs that categorize texts by the content. It makes it possible to search for a text without the need for a direct hit from a keyword.

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